Radio / Television News

Shaw Direct adds beIN Sports to satellite lineup

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TORONTO — Shaw Direct satellite TV customers will soon be able to watch exclusive live matches, tournaments and worldwide sporting events thanks to the addition of beIN Sports to Shaw Direct’s channel lineup.

beIN Sports provides live games, original sports programming, news and highlight shows with in-depth analysis of worldwide sporting events, leagues and tournaments. According to a beIN Sports news release, Canadian sports fans will now receive unrivalled coverage of top soccer leagues, including Spain’s La Liga, Italy’s Serie A, France’s Ligue 1, England’s Football Championship and the 2015 Copa America tournament, along with other exclusive soccer matches and international sporting events such as rugby and motorsports.

“We are excited to bring Canadian sports fans the best live sporting action from around the globe along with all the highlights and expert analysis,” said Yousef Al-Obaidliy, deputy CEO of beIN Media Group. “With beIN Sports’ premium international sporting content, Shaw Direct customers can rely on us to deliver the highest-quality coverage presented in a dynamic and relevant manner.”

“Ethnic Channels Group is excited that beIN Sports will now be available to all Shaw Direct customers across Canada with compatible equipment or with 3rd satellite access,” said Slava Levin, CEO of Ethnic Channels Group Ltd., a provider of non-English language digital TV channels to Canada’s multicultural population via licensed Canadian satellite and cable providers.

beIN Sports will be available to Shaw Direct satellite TV customers on channel 118 (Classic) and 618 (Advanced). A free preview of beIN Sports is currently available to Shaw Direct customers until March 15.