TORONTO – Netflix subscriptions look to have peaked a little in Canada, while Canadians are taking a peek at shomi, according to new research released today by Toronto’s Solutions Research Group.
As part of its ongoing Digital Life Canada syndicated study, the company found that:
- Netflix use is steady at 35% of Canadian online households (see below), which means it’s being used in about 4 million of the 11.5million Internet households in Canada. The penetration number stayed relatively flat through the latter half of 2014.
- Netflix continues to garner exceptional satisfaction scores with an impressive 55% of paying subscribers saying it’s ‘excellent’ value (another 39% say ‘good’ value)
- One-in-three Netflix subscribers spent more than “one hour with the service yesterday,” up slightly from 2013 benchmarks, suggesting growing viewing
- Within a month of launch, about 60% Shaw and Rogers customers have heard of Shomi and 5% were testing it out.
It’s worth noting (click on the image above to enlarge) that millennial households with kids are very heavy users of Netflix (at 60%), as compared to other groups.
The survey was done in early December, prior to the launch of CraveTV.
