TORONTO – Blue Ant Media’s newly rebranded nature and wildlife channel Love Nature launched Monday with a national free preview to over 6 million Canadian homes.
The rebrand is tied to Blue Ant Media’s recently announced commitment to producing 200 hours of 4K nature and wildlife content annually. The channel will continue to showcase the animals, landscapes and wonders of the world in a commercial free, family friendly format, reads the news release. The new roster of original programming is being developed through a combination of in-house production and partnerships with key global content creators, and will be distributed globally through Blue Ant International.
“The refreshed look and new name more clearly showcases the channel’s stunning offering and celebratory attitude,” said Blue Ant’s EVP marketing and communications Jamie Schouela, in the release. “Love Nature will build on our ongoing commitment to connect our audience with the most beautiful nature and wildlife content in the highest possible quality.”
A video sample of the channel is available here.
