TORONTO – Discovery World will soon be road kill as the Bell Media specialty channel shifts gears to rebrand as Discovery Velocity on February 12.
Dubbed Canada's only home for “factual turbo” programming, Discovery Velocity will drive the passion for all things automotive, along with a dose of diverse travel, survival, and cultural world content, reads the news release. In keeping with its U.S. counterpart, the channel will air series such as Wheeler Dealers, What's In The Barn, Chasing Classic Cars, Classic Car Rescue, and Americarna.
"The decision to rebrand to Discovery Velocity is motivated by our viewers' desire for Factual Turbo programming on our channels, a gap in the Canadian marketplace, and proven success for the brand outside the country," said Discovery president and GM Paul Lewis, in the release. "Already exploring life's amazing journeys through travel and culture, it's a natural fit for the service to offer the best in automotive – one of the world's most revolutionary inventions – all at one destination."
Discovery Velocity will be available on a national free preview from February 12 – March 31, and the website DiscoveryWorld.ca will become DiscoveryVelocity.ca beginning February 2, 2015.
