TORONTO – Bell Media has signed Coca-Cola Canada as its first major partner for the FIFA Women's World Cup Canada 2015.
As part of this partnership, original Coca-Cola-branded content will be featured in Bell Media's broadcast coverage of the tournament – with games airing nationally on CTV, TSN, and RDS – as well as across its broadcast, radio, and digital assets, including CTV, MUCH, and MTV's slate of entertainment programming. In addition, Coca-Cola Canada will sponsor shoulder programming and specials surrounding Bell Media's broadcast coverage of the FIFA Women's World Cup Canada 2015.
"We believe the FIFA Women's World Cup Canada 2015 will galvanize our country with a level of patriotism and pride that we have not seen since the Vancouver 2010 Olympic Winter Games," said Nathalie Cook, VP sales and brand partnerships for TSN and Bell Media, in the news release. "We are thrilled to partner with Coca-Cola, a global brand that does so much to support the growth and development of soccer both in Canada and across the world. Together on home soil, we will help to showcase the tournament and build excitement and anticipation for the biggest women's sporting event in the world."
The FIFA Women's World Cup Canada 2015 kicks off Saturday, June 6 in Edmonton and culminates with the championship on Sunday, July 5 in Vancouver.
