TORONTO – Bell Media's promotional campaign for the launch of its new subscription on-demand video streaming service, CraveTV, saw four "Cravers" break the Guinness World Records mark for the Longest Marathon Watching TV on Friday morning.
Blake Cronyn, Jasmin Shim, Cam Healy, and Lisa Matlock successfully completed a 91-hour marathon viewing session in a highly visible, fully-functional living space situated at Bell Media headquarters in Toronto. After starting Monday, December 8 at 1 PM ET, the four officially beat the world record at 7:01 AM ET Friday morning, but continued until 8 AM ET with another episode of Seinfeld.
Earlier this week, Devon Ferguson, a filmmaker from Vancouver, left the CraveTV House after watching almost 44 hours of CraveTV content and Monique Redhead bowed out Friday morning at 1:02 AM ET, after watching 84 hours. In all, the group watched 169 complete episodes of CraveTV programming.
An official Guinness World Records adjudicator was present Friday when the record was broken. Previously, the record-holder for longest marathon-watching television was Erik Pettersson from Stockholm, Sweden who reached 90 hours earlier this year.
"What better way to launch CraveTV than with a celebration of some of the best TV around?" said Bell Media president Kevin Crull, in the news release. "Congratulations to all the Cravers – you have definitely proven to be true TV lovers."
