TORONTO – With only a few days to go until the 102nd Grey Cup, TSN announced its lineup of broadcast sponsors for the big event.
Nissan, GMC, Wendy’s, NAPA, SiriusXM Canada, and Marks are among the major brands that have signed on as sponsors that will be featured extensively during TSN’s pre-game and in-game coverage this Sunday. Along with being a quarter sponsor, Nissan also presents a short documentary on one of the 21 passionate high school football teams supported through its Back in the Game campaign.
According to TSN, the Grey Cup ranks as one of the biggest celebrations and television events in Canada. Last year’s 101st Grey Cup attracted an average audience of 4.8 million viewers on TSN and RDS. Overall, more than 12 million viewers, or approximately one in three Canadians, watched some part of the 2013 CFL championship.
TSN’s live coverage begins Sunday, November 30 at 1:00 PM ET with the network’s five-hour pre-game show Grey Cup Sunday. French-language coverage airs live on RDS beginning at 5:00 PM ET.
