CTAM Canada: Best practices for monetizing massive TV Everywhere investments are…

By Linda Stuart

TORONTO – Once viewers are convinced to try the various TV Everywhere platforms being made available by carriers and broadcasters, keeping them engaged with great content and a seamless user experience reduces subscriber churn and leads towards making a profit from the significant investments that broadcasters have made in TVE apps and services.A panel moderated by Cartt.ca’s Greg O’Brien at the CTAM Canada Broadcaster Forum held Wednesday at Toronto's Sony Centre saw experts from Vidéotron, Corus Entertainment and the CBC offered insight into their organizations’ current TVE services, while TVE platform experts from U.S. technology providers Accedo and ThePlatform shed...