MONTREAL – Videotron celebrated its 50th birthday by thanking its customers in some unique and unexpected ways.
The company presented 50 of its customers with some original tokens of appreciation, and captured their surprise for use in its birthday advertising campaign. The lucky customers received gifts that reflect their usage of Videotron products and services. For example, television personality Marie-Christine Proulx invited residents of a Quebec City street, all of whom are Videotron customers, to a block party and then surprised a family of seven children that downloads impressive quantities of Disney films with a dream vacation to Disneyworld. In another instance, Louis-Francois Marcotte took some loyal food channel viewers on a unique tasting tour, and Louis Jean presented a fan of ultimate fighting and boxing on Indigo with a trip to Las Vegas complete with tickets to the fight of his choice.
"Anticipate, exceed, surprise: those three goals have guided Videotron's decisions over the past five decades and will surely continue to do so for the next 50 years," said Videotron president and CEO Manon Brouillette, in the news release. "We have established a special relationship with our customers and have become part of their daily lives, from TV night at home to business success. This close connection and in-depth knowledge of our customers is what drives our success and motivates our team to excel, day after day."
