HALIFAX – DHX Media is teaming up with China National Television (CNTV) on a new streaming service exclusively dedicated to offering DHX's children's entertainment content across multiple platforms nationally in China.
In the revenue sharing deal, DHX will provide more than 700 half hours of children's content initially for the yet-unnamed service, which is expected to offer video on demand (VOD), advertising video on demand (AVOD) and subscription video on demand (SVOD) services. Some of the series that DHX will provide in Mandarin for the new service include Teletubbies (pictured), Inspector Gadget, Madeline and Sonic the Hedgehog, to be followed by additional DHX titles such as Caillou, Super Why!, and Monster Math Squad.
The deal was announced Saturday at a signing ceremony attended by Prime Minister Stephen Harper at the Asia-Pacific Economic Cooperation Summit, in Beijing.
"Launching a new children's streaming service with China's official state broadcaster represents a tremendous opportunity to deliver DHX brands to a massive, emerging market”, said DHX president and COO Steven DeNure, who represented DHX as a delegate in the Government of Canada's official trade mission. “We are delighted and honoured to have been able to sign this cooperation agreement in Beijing today, as part of Prime Minister Harper's trade delegation."
A launch date has not yet been set. The service will be available nationally in the People's Republic of China (excluding Hong Kong, Macau and Taiwan).
DHX added that it expects to provide content on a continual basis to the new service as new series are produced at its animation studios in Halifax, Vancouver and Toronto, and through external production partners.
