TORONTO – Rogers has hired another sales exec away from CBC after announcing that Janice Smith will become its vice president, national media sales, effective December 1st.
Smith comes to Rogers with more than 19 years of experience in media sales, strategic planning, and business development. Prior to joining Rogers, she worked at CBC for six years, most recently as executive director of multiplatform sales for CBC’s Revenue Group where she oversaw all of CBC’s English-language revenue sales including CBC Network, CBC News Network, Radio 2, and sports sales. Smith has also held various sales roles at CanWest MediaWorks, TSN, and The Discovery Channel.
In her new role, Smith will be responsible for delivering the go-to-market One Call strategy to drive advertising revenue that leverages the company’s suite of media assets and brands. Based in Toronto, she will also set the strategic direction for the national sales team, specialty team, and the One Call agency teams.
