TORONTO – Bell Media has named Mary Ann Turcke as Group President – Media Sales, Local TV, and Radio, effective immediately.
Turcke, pictured, assumes the responsibilities of outgoing Bell Media Sales president Luc Sabbatini, who announced in September that he will leave the company by the end of the year. Sabbatini will continue with Bell Media until December 31, ensuring a smooth transition.
Before joining Bell Media, Turcke was EVP of field operations at Bell, where she led a team of approximately 12,000 technicians, internal service representatives, and managers in delivering Bell’s telecommunication services to its residential and business customers. In her new role, Turcke will oversee media sales for all of Bell Media’s conventional and English-language specialty TV, radio, out-of-home, and digital properties. Additionally, as part of the company’s strategy of aligning all client relationships and leveraging sales, marketing, and brand partnerships at both the local and national levels, she will also lead Bell Media’s local TV and radio division.
“With a breadth of executive experience, Mary Ann’s leadership skills and vision will be an invaluable asset for Bell Media,” said Bell Media president Kevin Crull, in the news release. “By overseeing Sales, as well as Local TV and Radio, Mary Ann will be able to align the sales and operational teams in a more efficient and effective way, benefiting not only our clients, but also our team members. She will help our company thrive in an industry that is undergoing fundamental change, and reinforce our focus on serving and supporting every client, partner, and team member.”
“I look forward to building upon our efforts to further position client relationships and ease of service as our #1 priority in this competitive advertising marketplace,” added Turcke. “I am confident the joining of sales and operations will make us a stronger team, both internally and externally, regionally and nationally.”
Turcke, who has led teams based in Ontario and Québec for more than a decade, will be based at both Toronto’s 50 Eglinton and Montréal’s 1800 McGill College offices. An officer of BCE, she will also retain her position as part of Bell’s executive leadership team.
