TORONTO – CTV and the Canadian Marketing Association have revealed the team of judges set to crown Canada’s best Super Bowl commercial.
FUSE Marketing Group president Stephen Brown will quarterback the panel of judges for the inaugural Super Bowl Canadian Ad Challenge. The Challenge, which kicked off in August, is looking for the best original creative specifically targeted to Canadians for CTV’s exclusive Canadian coverage of Super Bowl XLIX on February 1, 2015.
The judges are:
– Stephen Brown, President, FUSE Marketing Group;
– Joseph Bonnici, Partner, Creative Director, Bensimon Byrne;
– Jennifer Hedger, TSN broadcaster;
– Peter Ignazi, SVP, Executive Creative Director, BBDO;
– Susan Lute, Director, Business Marketing Communications, Rogers Communications;
– Laura Pearce, Vice-President, Brand Strategy and Fan Engagement, Blue Ant Media;
– Scott Pinkney, Senior Vice-President, Creative Director, Proximity Canada;
– Franke Rodriguez, President, Anomaly;
– Gordon Ross, Vice-President, Business Development, Aimia;
– Helena Tigert, Head of Consumer Credit Marketing, Visa;
– Annette Warring, CEO, Dentsu Aegis Network; and
– Pat Weir, Vice-President, Creative Director, FUSE Marketing Group.
Submissions are being accepted now through December 1st here.
The top five ads will be revealed on Bell Media digital platforms on January 15 as well as featured in CTV’s Super Bowl Sunday Pregame Show. The winning ad, as selected by the judges, will be announced during Super Bowl XLIX and showcased in a nationwide in a 30-second commercial spot on CTV.
