MARKHAM, ON – Back by popular demand, Matt Sunshine, EVP of The Center for Sales Strategy and the author/creator of The Interactive Insight Webinar the Digital Sales Accelerator, returns to the OAB Conference set for next week.
As host of the sales training breakout session from 8:00 AM – 12:00 PM on October 30, Sunshine’s session will build on last year's presentation, bringing new insights and solutions to help broadcasters meet today's ever changing sales environment and continue to deliver true value to customers. The presentation will also help buyer's to prepare for broadcast and digital expectations from a client's perspective, while ensuring that their station's brand remains relevant and vital in the advertising community.
New this year will be the introduction of the ‘Top Advertisers Panel Discussion’ to close off the morning session, where key radio advertisers and broadcast ambassadors will discuss the power of radio and how it delivers real return on investment.
Sales session tickets include entry into the luncheon featuring keynote speaker Erica Farber, president & CEO of Radio Advertising Bureau.
The OAB Connection 2014 will take place October 30 at the Marriott Toronto Airport Hotel in Toronto. For more information and tickets, visit www.oab.ca
