TORONTO – Blue Ant Media has named Laura Pearce to vice president, brand strategy and fan engagement
With over 15 years of digital marketing experience in the media and technology industries, Pearce was most recently at AOL Canada where she oversaw marketing and communications for their consumer and trade brands including The Huffington Post Canada, AOL.ca, StyleList Canada, Kitchen Daily Canada, Parentdish and AOL’s Platform products including Adap.TV. Prior to that, she held roles at Postmedia, Autotrader.ca and Dell Canada.
In her new role, which began Monday, Pearce will lead marketing strategy for Blue Ant’s roster of consumer brands to build greater engagement and affinity across all touch points.
“We are thrilled to welcome Laura to Blue Ant as we continue to evolve our portfolio of brands and look to build them both domestically and internationally,” said Jamie Schouela, Blue Ant’s EVP marketing and communications, in the announcement. “Her deep digital marketing expertise and strong industry relationships will be a major benefit as we form greater connections with the audiences in our communities of interest.”
