TORONTO – Blue Ant Media and KeyWest Marketing have joined forces to form Outdoor Media Group, the largest publisher of outdoor publications in Canada.
The new company brings together popular magazines Outdoor Canada, BC Outdoors, Western Sportsman and Outdoor Edge, providing advertisers with national reach and a dedicated base of 200,000 subscribers reaching 2.7 million hunting and fishing enthusiasts.
“Our talented and knowledgeable editorial teams have been providing passionate outdoor enthusiasts with great content for over forty years,” said Terry Sellwood, president of Cottage Life Media, a division of Blue Ant Media, in the announcement. “The merging of this expertise will further enhance the quality of the content for readers on a national level.”
“This exciting new partnership gives brands, both print and digital, coast-to-coast reach in the hunting and fishing market and a consolidated sales team for turn-key advertising campaigns,” added Mark Yelic, KeyWest Marketing president.
