MONTREAL – Quebecor’s QMI Content has finalized a major multi-platform agreement with Viacom International Media Networks (VIMN) that includes French-language versions of kids favourites like Dora the Explorer, Go Diego Go!, Teenage Mutant Ninja Turtles, Spongebob Squarepants and iCarly.
Financial terms were not immediately available. The deal means that TVA Group's specialty service Yoopa and Videotron, through Club illico, may boast top notch children and youth programming available via subscription video-on-demand. The agreement also includes titles such as Kung Fu Panda, Team Umizoomi and Bubble Guppies which will be available on Yoopa starting next spring.
In keeping with its recent co-development and content distribution agreements with Groupe TF1 and Armoza Formats, QMI Content said the partnership with VIMN falls squarely within its strategy of creating, acquiring, exporting and distributing distinctive, high-quality audio-visual content on all of Quebecor Media's platforms.
"We are proud to partner with a media group as creative as VIMN”, said QMI Content SVP France Lauzière, in the announcement. “This partnership will enhance the content on Club illico and Yoopa with new top-quality programs and high-profile brands among children and teens.”
"We are extremely pleased to be able to make our content available to young Quebecers through QMI's platforms and services”, added Jon Graham, VP and GM of Viacom International Media Networks Canada. “VIMN and QMI share the same vision regarding the importance of providing children and adolescents with entertaining, high-quality content."
VIMN is home to global media brands that include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA.
