TORONTO – Canada and New Zealand are joining together to establish a matching fund to encourage the coproduction of innovative digital media projects for online audiences, the Canada Media Fund has announced.
The Canada-New Zealand Digital Media incentive has $1M CDN ($1.1M NZD) available in the 2014-2015 financial year to be allocated to approximately three eligible projects. Guidelines, including details on the selection process, will be announced on October 10 with a call for ideas.
The matching fund was developed by NZ On Air and the Canada Media Fund (CMF), marking the first international digital production funding partnership for both organizations. NZ On Air and CMF are contributing equally to the fund and will jointly choose and monitor the successful projects.
“As the CMF pursues its objective of finding innovative solutions to support digital media content, we are pleased to announce this new collaboration with NZ On Air”, said CMF president and CEO Valerie Creighton, in the news release. “We look forward to having the audiovisual industry in both countries benefit from the wealth of innovative ideas our talented producers have to offer.”
“As the way we consume media changes, NZ On Air is keen to explore and encourage new ideas for making content”, added NZ On Air chief executive Jane Wrightson. “We were thrilled to find our Canadian counterparts have similar aspirations and look forward to seeing how producers rise to the challenge of creating appealing content for audiences in both countries.”
