MONTREAL – Stingray Music today made official its plans to retire the Galaxie Music brand (along with a few others) and launch a brand new mobile app which uses some ingenious technology to verify subscribers.
The multiplatform music services company – a leading provider of music to multi-channel television service suppliers around the world – unveiled their new brand identity and logo this morning, illustrating all the services they offer across 113 countries. This launch will allow the Montreal-based company to regroup all their services under one unified brand – an initiative that will grant them better international visibility, says the company’s press release.
This new branding coincides with the launch of the all new Stingray Music mobile app, which gives Android and iPhone users access to “the best music for every moment, place and mood in their lives,” adds the release.
For the first time ever, all Canadians with access to Stingray Music (formerly Galaxie) channels on their televisions (just about any Canadian with a TV subscription) will be able to use the interactive Stingray Music app free of charge, simply identifying themselves using brand new audio imprinting technology, a worldwide first, says the company.
The music channels will now play a signal which customers’ phones can identify (and is inaudible to listeners), so all they have to do is load the app, place their phone near their television playing one of the Stingray channels, it authenticates them as a subscriber within seconds and the app is good to go, making all the Stingray channels available on the customers’ mobile devices.
The new app gives customers limitless access to all music channels, the ability to customized their listening so they can like, unlike, or skip songs and select favourite playlists. “Liked” songs and its artists will then appear more in a customer’s playlists. “Unliked” tunes won’t be played again.
The new app also will allow customers to sign-in using their Facebook.
“The launch of the Stingray Music mobile app will create a universe of unlimited options for our clients, and the possibility to have a custom made experience that reaches the expectations of our clientele. Free with a TV subscription to any of our partners, the Stingray Music app will be the ideal companion for all your activities,” said Stingray president and CEO Éric Boyko.
In collaboration with the Sid Lee Agency, Stingray reviewed their vision, mission, and the guiding principles of their brand identity and the new logo, representing two superimposed rays, “projects the energetic and contemporary sense of the company, and the dynamic nature of their range of services,” reads the release.
From now on all of the company’s services will be grouped under the Stingray name: Stingray Music, Stingray Concerts, Stingray Music Videos, Stingray Karaoke, Stingray Ambiance, and Stingray Business.
“It has been seven years since Stingray was founded, and over the course of those years several strategic acquisitions have come our way. As such, we have an extremely coherent portfolio in terms of experience and quality, so it seemed natural that we should offer our clients all our services under a single brand that speaks to them. We expect to speed up development of innovative products to allow our clients to have the best music with them at all times,” said Boyko in the release.
Over the next six months several of the brand’s new visual elements will gradually be implemented and unveiled in order to add new energy, and to reflect its values across all platforms. As of October 1, customers can visit the new website at stingray.com to check out the Stingray Music mobile app’s new look.
Stingray has more than 110 million subscribers in 113 countries around the world and is geared towards individuals and businesses alike. Majority-owned by Telesystem, Novacap and Boyko Investment Corporation, it is headquartered in Montreal and has over 200 employees in offices across Canada, as well as additional offices in Los Angeles, Miami, London, Amsterdam, and Tel Aviv.
