MONTREAL – Quebecor has sold its digital design and marketing services Nurun subsidiary to the French advertising and public relations company Publicis Groupe for a cash consideration of CAN$125 million.
President and CEO Pierre Dion said Tuesday that the sale is part of the company’s move to focus on its core lines of business.
"We have therefore sold Nurun, a consulting firm specializing in digital innovation, design and technology, since its operations no longer fit with our core businesses”, said Dion, in the announcement. “We are confident that Nurun, a respected and profitable firm, will continue to grow as part of Publicis Groupe, a world leader in digital and interactive communications.”
