TORONTO and CALGARY – Canada’s new subscription video-on-demand service showmi is coming to tablets, mobile, online, and Xbox 360 in early November for $8.99 per month.
The joint venture, owned equally by Rogers Communications and Shaw Communications, will launch in beta first to Rogers and Shaw Internet or TV customers. The service is being officially unveiled Tuesday in Toronto, and Cartt.ca will be there.
Featuring more than 11,000 hours of prior seasons of TV series like Modern Family, Sons of Anarchy, Sleepy Hollow, Shameless, 2 Broke Girls, Vikings, New Girl, 24: Live Another Day, Chicago Fire, The Strain, and American Horror Story, the service will also launch with 1,200 movie titles and a library of family-friendly kids programming. Some 30% of the content is Canadian, including TV shows and classic films.
Enhanced features include trailers and factoids for movie titles to help customers make their selections, while a simple yet appealing interface promises a theatrical experience. With up to six profiles per account, shomi will allow customers to watch on two devices and their set top boxes at the same time.
“We’ve taken the time to talk with Canadians to find out what they want and to create an unbelievable user experience,” said Rogers Media president Keith Pelley, in the news release. “They told us loud and clear – they want all the past seasons of the most popular, current TV shows and they want it to be easy. shomi takes the guesswork out of finding what to watch, acting like a new-age video clerk serving up all the best content based on individual viewing habits.”
“We keenly understand the media landscape is rapidly changing and that viewers are looking for greater flexibility when it comes to what they watch and how they watch it,” added Barbara Williams, SVP of Content at Shaw Media. “shomi is our first step into the new world of content streaming and we’re so pleased to be able to bring this made in Canada service to the market.”
www.shomi.com
