TORONTO – SiriusXM Canada is partnering with Canadian vehicle history reporting company CarProof to offer used car purchasers similar access to satellite radio subscription offers that new car buyers receive, the companies announced Wednesday.
CarProof provides vehicle history reports to dealers, auctions, OEMs, lenders, insurers, provincial governments, law enforcement agencies and consumers across Canada. The agreement gives SiriusXM Canada brand real-estate within CarProof vehicle history reports provided to car buyers, and increases overall SiriusXM consumer awareness and access to the service.
In addition, the SiriusXM brand will appear on all reports that have vehicles with satellite radio installed, and will allow the audio entertainment company to communicate offers throughout the term of the partnership.
"The ability to target every franchise and independent car sale in the country where a CarProof vehicle history report is pulled is a great growth opportunity for our pre-owned vehicle initiative," said SiriusXM Canada president and CEO Mark Redmond, in the news release. "We're very excited to work with the CarProof team to provide our exclusive, compelling content to millions of used car buyers throughout Canada."
"We're thrilled to partner with SiriusXM Canada to deliver our dealer members and used car buyers with Canada's leading audio entertainment service and Canada's leading vehicle history report," added Marty Meadows, VP of data acquisition and strategic accounts at CarProof. "Thanks to this partnership, used car buyers will know the full history of their vehicle and they'll have access to SiriusXM Satellite Radio subscription offers that until now, were only available with a new car purchase."
