TORONTO – As the final matches of the month-long tournament kick off this week, nearly 2.7 million Canadians have tuned in to some or all of TLN's coverage of the 2014 FIFA World Cup Brazil.
Broadcasts in Spanish and Italian of live matches plus evening prime time "match of the day" broadcasts have been TLN's most successful single program acquisition in its 30 year history, the network said Tuesday.
“We are proud to have pioneered the regular broadcast of international soccer in Canada since 1984”, said president Aldo Di Felice, in the news release. "The reported numbers have been great and don't even represent the total audiences across all our channels, since only the TLN channel itself is measured by the audience ratings service.”
Newly launched Univision Canada and Mediaset Italia, the broadcaster's all-Spanish and all-Italian language channels, are not included in those numbers. Both of those channels are airing all 64 matches of the tournament in their respective languages.
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