Anglophones more than twice as likely to have 4-screen media access: MTM

OTTAWA – Canadians’ love of their smartphones and tablets continues unabated, with some 67% of Anglophones now reporting that they have smartphones, and 45% have tablets, according to the Media Technology Monitor (MTM).The Spring 2014 Adoption Report is a summary of penetration trends of audio and video technologies delivered over traditional, Internet and mobile platforms. The technologies are presented in relation to the different stages of technology adoption, starting with the ‘innovation’ stage and ending with the ‘decline’ stage.Highlights from that report include:- The mobile audio market is growing, with nearly a quarter of Anglophone Canadians streaming audio from their cell...