TORONTO – Vodafone and Rogers jointly announced a new Partner Market agreement Tuesday that includes a commitment by the two companies to offer customers 4G roaming services and other products and services.
Under the non-equity agreement, Rogers becomes Vodafone's exclusive partner in Canada. According to the announcement, multinational customers of Vodafone Global Enterprise will benefit from the addition of Canada to their existing contracts for international managed services. In addition, Rogers will be able to draw on Vodafone's expertise in building and developing 4G mobile broadband networks, working with leading global equipment providers.
"We're focused on significantly improving our customers' experience and believe that the knowledge and resources we will get from this alliance will be a big benefit to our customers”, said Rogers CEO Guy Laurence, in the news release. “We will draw on expertise and best practices from operators around the world to improve the products and services, like roaming and unified voice solutions, that we offer our consumer and business customers."
"We are delighted that Rogers has joined our successful Partner Markets community”, added Vodafone Group chief executive Vittorio Colao. “Canada is an important market as we continuously expand our roaming capabilities across North America."
Vodafone's Partner Market group consists of more than 30 telecommunications companies operating in nearly 50 countries. As one of the world's largest telecommunications companies, Vodafone has mobile operations in 27 countries, partners with mobile networks in 49 more, and fixed broadband operations in 17 markets. As of March 31, 2014, Vodafone had 434 million mobile customers and 9 million fixed broadband customers.
