TORONTO – Bell Media has partnered with Nissan Canada on a series of commercials exclusive to their television networks and to Canada.
The 30-second spots promote the new Nissan Micra and feature Golden Globe and Emmy Award-winning actor Jim Parsons (pictured), better known as Sheldon Cooper on sitcom The Big Bang Theory. The two spots debuted in CTV’s prime time on Thursday, and will air for five weeks across CTV, CTV Two, the CTV GO app, and Comedy. Extended versions of both spots will be available on CTV.ca following their broadcast, in a dedicated five-week strategic online placement.
“Jim Parsons is a household name and our ideal match for our clients at Nissan to demonstrate how the Micra is engineered,” said Laird White, Bell Media’s director of brand partnerships, in the press release. “Having the opportunity to create something unique and exclusive for Canadian audiences demanded that we bring the right personality on board for Nissan, and Jim has all the personality we could have asked for, and more.”
“We’re excited to bring a car, specific to Canada, into our showrooms and we anticipate it will resonate with consumers who appreciate the quality, design, and value Micra offers,” added Mary McNeil, senior manager, marketing communications, for Nissan Canada. “Jim Parsons is the perfect choice to represent our brand in this unique Canadian partnership. The star’s much-loved, fun, outgoing personality was a natural fit to communicate two of the Nissan Micra’s key benefits of practical size and unbeatable value in a humorous and entertaining way that will resonate with our target audience.”
The spots were written by TBWA Toronto and produced by the Bell Media Agency. Bell Media Brand Partnerships partnered with Nissan Canada, represented by OMD, and Jim Parsons to highlight the Nissan Micra’s urban-friendly car’s spaciousness, demonstrating that it’s the perfect fit for everybody.
