TORONTO – Mobile video social network Keek has named Alexandra Cameron as its CEO and board director, and Lin Dai as chief marketing officer.
Cameron replaces Mike Marrandino, who will remain as board director. She most recently served as SVP, GM of Emmis Communications Corp. NY, where she led iconic radio brands HOT 97, Emmis' national digital network Loud Digital, and hip hop festival Summer Jam at MetLife Stadium. She has also held positions at Clear Channel Communications and MediaGroup West.
Originally from Canada, Cameron will lead Keek globally. Her first task will be expanding Keek's U.S. presence by opening a New York office and hiring a sales and marketing team, and that began with the appointment of Lin Dai as CMO.
Most recently, Dai served as VP of digital programming for Emmis NY, where he was responsible for digital and television content and branded entertainment initiatives. He previously held the role of SVP, programming & development for Alloy Media + Marketing, and in 1999, founded Kiwibox.com, the first social network and online magazine for teens that was successfully taken public.
“Mike has passed the baton to a proven leader that has a unique and innovative approach”, said chairman of the board John Jussup, in the announcement. “Alexandra possesses both a strong business acumen, combined with creative DNA, which is a tough find. She embodies the kind of dynamic energy and vision that will allow Keek to thrive. Alexandra has a long track record in leveraging and monetizing content not only in the digital space but also in print, radio and television with a broad scope and perspective of great depth and dimension. She is about as competitive as it gets!"
Founded in 2011, Keek is a mobile video social network used by over 66 million teens and young adults worldwide, including celebrities such Kim Kardashian, singer and songwriter Ariana Grande, and actress and model Ashley Benson. The platform is known for its "keeks" – short 36 second video updates and 111 characters of accompanying text, in either public or private views. Members create keeks via smart phone or web cam and share them via Email, SMS, Facebook, Twitter, Tumblr and Instagram. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.
