Bell Media Mix wants Canadians to ‘Bee Savvy’ with Applebee’s

TORONTO – Bell Media Mix and casual dining chain Applebee’s Canada have partnered on an ambitious Canadian media campaign that seeks to thank loyal customers in select neighbourhoods across the country.A joint effort between Ogilvy, BIMM, and Bell Media Mix, the multimedia, multi-market campaign continues throughout the year using a strategic combination of Bell Media’s TV, digital, and radio properties. As part of this new promotion, Bell Media Mix will execute a total of four campaigns, each lasting four weeks. The first campaign, which began on February 17, invites customers to ‘Bee Savvy’ by enjoying Applebee’s two for $25 deal...