MONTREAL – Telefilm Canada has added six new original videos from Canadian personalities to its Off the Wall series on social media.
These two-minute videos capture thoughts on Canadian cinema as voiced by Canadian personalities Joannie Rochette, figure skating Olympic bronze medallist and six-time Canadian champion; Joel Plaskett, musician, songwriter and producer; Anne-Marie Withenshaw, radio and television host; Elaine "Lainey" Lui, blogger, host and reporter; Yann Martel, novelist; and Victor Lucas, video game show host.
The new videos follow on the initial series, which spotlighted the talent behind Canadian hit films including Deepa Mehta (Water) and Jason Eisener (Hobo with a Shotgun). The six new clips present influencers from different regions of Canada and diverse professional fields. Athlete or TV host, musician or best-selling author, they reveal the uniqueness of Canadian cinema as they share their personal stories and memories.
"We're pleased to launch new additions to our Off the Wall video series, this time featuring personalities who are tastemakers for Canadians," said Telefilm Canada executive director Carolle Brabant, in the press release. "Like all of us, they have a special relationship with Canadian film: childhood memories, funny stories or characters they identify with. By generously sharing their anecdotes, they can encourage Canadians to revisit homegrown classics or discover new movies. Telefilm's aim with promotional initiatives like this is to engage more Canadian consumers via social media."
