OTTAWA – While most consumers still receive their television service from cable, satellite or telco TV providers, the rise of new and evolving platforms have effectively fragmented the Canadian TV distribution market, says a new report from Media Technology Monitor (MTM).
The Fall 2013 TV Distribution report evaluates trends in the way consumers access TV, what enhanced products/services they are using, and how they bundle their services. It also outlines user profiles for the various television services.
Highlights from the report include:
– Telco TV service continues to grow at the expense of cable and satellite, and 18% of Anglophones now subscribe;
– While cable remains the most common method for receiving TV signals, it is experiencing market share decline: 46% of Anglophones have a cable TV connection, a 25% decrease from what it was five years ago; and
– A segment of the population isn't interested in a paid TV service at all: 11% of Anglophones are experiencing a phenomenon called ‘Tuned Out’.
The report is available now to subscribers on the MTM website. MTM is the research arm of the CBC.
