TROIS-RIVIERES, QC – Cogeco Inc. has nailed the naming rights to the new Trois-Rivieres amphitheatre.
The facility, which is scheduled to open in the spring of 2015, was officially unmveiled as ‘Amphitheatre Cogeco’ on Tuesday. The deal includes three optional five-year extensions, which could bring the duration of the agreement to 20 years.
Cogeco called the agreement “highly symbolic” noting that Trois-Rivieres is the company's birthplace.
"We are delighted that the amphitheatre will bear the Cogeco name," said Cogeco Cable president and CEO Louise St-Pierre, in the news release. "Cogeco was founded more than 56 years ago in Trois-Rivieres, where it blossomed and developed into the internationally recognized company it is today. Today, Cogeco Cable Canada is one of the largest employers in the region, and we are very proud to be the main sponsor of the Amphitheatre Cogeco, as it will serve as a building block supporting the development of the entire Mauricie region."
The amphitheatre represents a $49.5-million investment shared by Ottawa and the government of Quebec.
