TORONTO – International sports network beIN SPORT is teaming up with Ethnic Channels Group in a “strategic and exclusive partnership” to launch beIN SPORT on cable and satellite across Canada.
With beIN SPORT and beIN SPORT en Espanol, viewers will have access to exclusive coverage to soccer matches from La Liga, Serie A, and Ligue 1. The network also features CONMEBOL World Cup qualifying matches, Copa America, the Copa del Rey, the U.K.'s Football League, Six Nations Rugby, tennis, boxing and other international sport competitions.
"beIN SPORT has assembled exclusive coverage of some of the greatest international sporting events in the world”, said managing director Yousef Al-Obaidly, in the news release. “Our partnership with Ethnic Channels Group will help build a profitable business in Canada through better distribution and interactivity with consumers."
"Together with beIN SPORT, we share a vision to showcase premium sporting content to the Canadian audience”, added Slava Levin, co-founder and CEO of Ethnic Channels Group. “We will increase viewership for beIN SPORT in Canada, so this exciting network can claim their share of Canadian viewers and become the destination channel of Canadian sports fans."
