OTTAWA – A new campaign is underway to address the low uptake of mobile and other innovative technologies by Canadian enterprises.
The Digital Adoption Campaign, led by high tech association CATAAlliance and the Information and Communications Technology Council (ICTC), will help create jobs, increase efficiency, reduce costs, generate revenue and lead to faster innovation in Canada, the two associations say.
According to the announcement, the joint campaign will:
– Raise awareness of the benefits and importance of adoption these technologies through widely disseminated leadership interviews;
– Determine the right set of public policies to boost digital technology adoption with recommendations for enterprises and policy-makers to capitalize on opportunities and minimize costs and risks; and,
– Develop community-based pilot projects to help share best practices across all sectors of the economy.
“It is imperative that we address our declining innovation metrics in order to realize future economic gains. Consider that a one percent increase in enterprise mobile technology adoption translates into a $2.5 billion contribution to the economy", said CATA CEO John Reid and ICTC CEO Namir Anani, in the joint announcement. "We already employ 410,000 Canadians because of mobile technology adoption with the potential of creating 40,000 new jobs in critical occupations by 2017."
Click here for more on the campaign.
