OTTAWA – Fresh TV and Teletoon sucked the life out of the competition with My Babysitter’s a Vampire by winning the 2012 Shaw Rocket Prize for best in Canadian kids' programming at an industry gala held this week in Ottawa.
Selected as one of the top five finalists by an international jury of esteemed industry professionals, My Babysitter's a Vampire was judged for quality and content of both the show itself and its online presence. The kids jury from across Canada selected it as the grand prize winner after screening the five finalists and interacting with their online content.
Executive Producer, Brian Irving, was on hand to accept the $50,000 award on behalf of Fresh TV. The Toronto-based production company will be donating the entire cash award to the Canadian Film Centre (CFC) and the Writers Guild of Canada (WGC) to support their film and TV scholarship programs.
“Fresh TV is incredibly proud to be the winner of this year's Shaw Rocket Prize,” said Irving. “We're especially psyched because Canadian kids chose us themselves."
The TV series has previously won a Gold Pixie Award while the companion interactive website, Humans VS Vampires, has won Kidscreen, Digi and Creativity Awards.
Produced by Fresh TV in association with Teletoon Canada and FremantleMedia Enterprises, My Babysitter’s a Vampire is a special effects enhanced live-action adventure comedy for tweens. Now in its second season, the series follows the heroics of three geeky, sci-fi loving best friends and their smoking hot vampire babysitter as they defend their town against an avalanche of scary supernatural phenomena.
A big hit with young fans in 26 countries, My Babysitter's a Vampire was the No. 1 U.S. cable show among kids 2 – 11 in its time slot during its premiere season run on the Disney Channel. A second season recently concluded on the Disney Channel and is currently airing on Teletoon.
This is the eighth year for the prestigious Shaw Rocket Prize, which recognizes leaders in quality children's television and digital media production in Canada.
