TORONTO – On Wednesday Rogers announced a new customer loyalty program that it hopes will keep customers from switching to rival carriers will launch in key markets this year.
Eligible customers will be notified and enrolled in the Rogers First Rewards program as it becomes available in their region. Customer can earn points on eligible purchases which can be redeemed online for a selection of Rogers products and services from the Rogers First Rewards catalogue. Rogers says the program comes with no blackout periods or fees.
Rewards, which will vary depending on the customer’s region, include U.S. and international roaming packs, talk, and text packs, long distance calling and others. Within Rogers cable footprint, customers can redeem their points for rewards upgraded internet packages, home phone long distance, premium TV content and Rogers On Demand packages.
Customers will be assigned a tier and point accrual rate based on an average of total accountholder's spend: Silver Tier customers earn one point per dollar, Gold Tier customers earn 1.5 points per dollar, and Platinum Tier customers earn two points per dollar.
The program will roll out to consumer cable, wireless, internet and home phone customers in key markets across the country throughout the year.
