BANFF – Corus-owned W Network announced today it has revamped its companion website to enable viewers to better engage with their favourite shows and personalities.
According to Corus, the new version of WNetwork.com offers fans an expanded second screen experience that includes fresh daily content related to their W favourites, including videos, photo galleries, resource guides and Shop the Show, a dedicated section which gives audiences the ability to purchase products featured in and inspired by W programming.
“The new WNetwork.com is a perfect companion to our network, giving audiences the ability to watch their favourite show while checking out articles about hosts and stars, behind-the-scenes videos, recipes inspired by episodes, or even shopping for products featured on W,” said Christina Litz, vice-president of digital content and engagement for Corus Entertainment, in a release.
Optimized for desktop, mobile and tablet viewing, the site also features video content including the Property Brothers Bro Cam, behind-the-scene videos from Undercover Boss Canada and Jillian’s Faves from Love it or List it Vancouver.
Throughout the year, the site will feature special monthly themes including weddings in June, holiday gifts in November and home renovations in March. WNetwork.com will also feature enhanced show pages and schedules with all of the network fans’ need-to-know information. For advertisers, Corus says the site will connect with its target female 25-54 audience through site sponsorship options and home page takeovers, as well as other options for desktop and tablet advertising.
Three new weekly newsletters have also been launched along with the new site, including Dinner and a Movie which features must-cook recipes inspired by the Saturday night W featured movie.
