Industry orgs unveil new brand, national strategy to promote Cancon

BANFF – Industry reps from the Canada Media Fund, Telefilm Canada and the Canadian Media Production Association presented highlights to attendees at the Banff World Media Festival being held this week on a new national promotion strategy and new branding to promote Canadian content. CMF president and CEO Valerie Creighton, Telefilm Canada executive director Carolle Brabant, and CMPA president and CEO Michael Hennessy are part of a working group focussing on increasing awareness and interest in Canadian content and on developing partnerships with various industry leaders. The project, initially dubbed “Watch Canada,” evolved from a symposium held during the International Institute...