TORONTO – W Network is banking on the popularity of its Canadian talent as it kicks off a multi-tiered marketing campaign this week in support of its fall line-up which includes new episodes of the series Property Brothers, Love It or List It Vancouver and Candice Tells All.
The campaign, which began in Toronto this week, is aimed primarily at women aged 25 to 54. It includes branding throughout Union Station, billboards, and spots on Yonge-Dundas Square’s dynamic digital screens featuring Love It or List It Vancouver hosts Jillian Harris and Todd Talbot, and Property Brothers’ Drew and Jonathan Scott.
The online elements include YouTube pre-roll videos and video ads on Google search pages. The pre-roll ads were customized for the YouTube interface with W talent speaking to the viewer directly, asking them not to hit the skip button with the promise of something humorous or special at the end of each video. Watch an example with the Property Brothers here.
In addition, the campaign features broadcast spots airing across Corus Entertainment specialty channels OWN: Oprah Winfrey Network (Canada), CMT (Canada), Cosmopolitan TV and W Movies; advertising on TLC, Peachtree, AMC, A&E, CNBC, CNN and MSNBC; 30-second radio promos and Astral’s Digital Outdoor Network in Toronto and Vancouver.
