TORONTO – City is encouraging fans of its new half-hour comedy Seed to “make a baby” with its Seed Baby app ahead of the show’s premiere on Monday, Feb. 4 at 8:30 p.m. ET/PT.
Available today, the app can be downloaded free of charge for iPad, iPhone, and iPod Touch via the App Store or at iTunes.ca. Beginning Monday, Jan. 28 through to Sunday, Feb. 3, City viewers can get an exclusive sneak preview of the full-length first episode at Citytv.com/Seed, or by downloading the City Video app at Google Play or via the App Store.
“At the core of this series is a loveable and dysfunctional extended family, and through the Seed Baby app and exclusive online offerings, City is allowing viewers to grow their own extended Seed family week after week,” said Andrea Gagliardi, Senior Director and General Manager, Rogers Digital Media, Broadcasting. “Canadians are more connected now than ever before, and enhancing the viewing experience across multiple platforms allows fans of the show to be more than just viewers, but also participants.”
Features on the Seed Baby app include:
· “Make a Baby” – partner up with either lead characters Harry or Rose to make a brand new Seed baby, then bring the "Seedling" to life with the magic of augmented reality as it dances, plays, and gets up to no good each week. Every new episode enables Harry Jr. or Rose Jr. with a different skill. Seed baby parents can track his or her progress, snap pics to share the fun with friends and family, and create a special family album.
· “Shots of Wisdom” – each week during the show, three new “shots” of wisdom are unlocked on this interactive viewing feature, providing fans with video tips on a variety of life events from Seed’s wise-cracking bartender Harry. After receiving tips from Harry, viewers can caption an image from the show to submit their own “shot” to be eligible to win one of three weekly prizes. Participants will also be entered into the draw for the grand prize – a trip for two to L.A. to have wings and beer with Harry.
· Exclusive show content – fans of the series can find out more on Harry and the cast, stay current with show details, receive special messages and live content, follow the @Seed_tv Twitter account using the hashtag #SeedTV, and “like” the Seed Facebook page, Facebook.com/Seedtv.
