CALGARY – Shaw, Shaw Direct and Entertainment One (eOne) are teaming up to tackle bullying. For every rental of Bully on Shaw or Shaw Direct On Demand, Shaw Communications in conjunction with eOne will donate $1.00 to Kids Help Phone, Canada's leading youth counselling service, providing free, anonymous and professional support to kids, teens and young adults on any issue, either by phone or online.
Bully gives an intimate glimpse into the bullying crisis by taking its audience into the homes and schools of five kids and families. A reality check for children and parents alike, the film shines a spotlight on the cruelty that many children and youth face each day, as well as the sad consequences of this behaviour. Bully is currently available for viewing on Shaw and Shaw Direct on Demand.
"Kids Help Phone helps kids talk through the challenging situations of growing up – from being bullied to family relationships, from stress at school to thoughts of suicide – help is a call or a click away," said Brad Shaw, Chief Executive Officer, Shaw Communications Inc. "We're proud to join efforts with our customers and eOne Films to support the vital services that Kids Help Phone provide and raise awareness about the emotional effects of bullying."
