FRISCO, TX – In five years, annual tablet viewing will amount to 10% of all current TV, video, and OTT consumption in the US., or about 58 billion hours annually. The forecast comes from a new report released by TDG, “Tablet Diffusion and Its Impact on Video Use – Forecasts and Recommendations.” It predicts iPad and other tablet video use by Americans will rise dramatically over the next five years, driving significant changes in the business landscape for television and online/Over-the-Top (OTT) video.
According to Bill Niemeyer, TDG Senior Analyst and author of the new report, “The breakout sales success of iPads and other tablets, combined with the incredible popularity of watching video on those devices, means that a significant shift in American media consumption is underway.” The report forecast is based on TDG consumer research, trends in tablet sales and use.
“We estimate that 65% of US households will own tablets at the end of 2017 and the average number of tablets per household will more than double from current levels,” notes Niemeyer. “This will create major new opportunities and challenges for content providers, TV networks, multichannel operators, and advertisers. These companies need to be actively exercising their tablet strategies now, not later.”
TDG’s new report reviews the role video plays in the strategies of key tablet companies – Apple, Google, Amazon, and Microsoft – and how this will drive competition and growth in the tablet market. The report estimates worldwide and US tablet sales from 2010 to 2017. It also forecasts U.S. household penetration of tablets, total tablet use, and tablet video use from 2010 to 2017.
The report includes suggested strategies for best leveraging the tablets’ opportunity for TV incumbents (networks, multichannel operators, and television production companies) and online/OTT video enterprises. It also reviews tablets’ TV, online video, and OTT advertising and app opportunities.
