Broadcasters to see growth in 2013 online ad revenue, says report

TORONTO – Online ad revenue from broadcast and specialty networks is expected to increase to 4.1% of TV ad revenue in 2013, up from 3.8% in 2012, says a new report from Convergence Consulting.. On average, 19% of the weekly viewing audience watched one to two full episodes at a broadcaster or specialty network website in 2012, according to a report from Convergence Consulting’s newest release of its ongoing “Battle for the North American Couch Potato” series. That percentage, up from 17% in 2011, is expected to stay the same for 2013. “We attribute the projected leveling off in growth...