Shaw Media signs on major sponsors for Big Brother Canada

TORONTO - Big Brother Canada is getting some big sponsors for its inaugural season. In addition to the $100,000 grand prize, official series sponsors The Brick and Chevrolet are upping the stakes for houseguests by providing a $25,000 gift card to The Brick and an all-new 2013 Chevrolet Trax to the winner of Big Brother Canada. Ramada Worldwide has also signed on to provide the 24-hour live feed. Big Brother Canada premieres February 27th at 9pm ET/PT on Slice. The U.S. version of Endemol’s international hit format, Big Brother, has been a top performing series throughout its past 14 seasons...