MISSISSAUGA – Samsung Canada is betting that interactive posters that utilize near field communication (NFC) technology to show off its smartphones will leave users literally singing its praises.
The out-of-home (OOH) advertising campaign rewards holiday shoppers with popular musical tracks throughout Toronto's underground PATH walkway system and the Metrotown Mall in Burnaby, BC. says Samsung. Through specially constructed ads, Samsung Galaxy S III and Galaxy Note II users will have the chance to download songs directly from the posters utilizing the smartphones' built-in NFC technology.
Each Monday of the campaign, which runs from December 10, 2012 through January 2012, Samsung mobile users can access a new song courtesy of Warner Music Canada. Using their NFC chip found in Samsung GALAXY S III and Note II devices, mobile users can touch their smartphone to the poster and the weekly song will begin downloading immediately. The first artist to appear in the campaign will be British band Muse, winner of the 2011 Grammy for Best Rock Album with their fifth studio album, The Resistance.
"The NFC OOH ads provide Samsung Canada with a unique opportunity to showcase the capabilities of our NFC technology through the S- Beam feature on the GALAXY S III and GALAXY Note II smartphones," said Paul Brannen, Vice President, Enterprise Business Solutions at Samsung Canada. "We are excited to provide our smartphone customers with a complimentary music download from celebrated artists this holiday season."
The NFC chip found in the Samsung GALAXY S III and the GALAXY Note II smartphones also allows the use of the S Beam feature, which allows their users to share music and video files simply by touching phones.
