Kraft freezes out CBC: partners with TSN/RDS for Kraft Hockey Goes On

TORONTO - Kraft Canada, along with TSN and RDS, have announced an exclusive media partnership for Kraft Hockey Goes On - a program announced in November that will recognize volunteers in the hockey community. As first reported by Etan Vlessing for Cartt.ca, Kraft has pulled its funding from the CBC’s Kraft Hockeyville program for 2013, and instead will be awarding $1 million in prizes and donations to Hockey Canada affiliated minor hockey associations across the country. The partnership officially kicks off on January 5 during TSN and RDS’ pre-game show leading into live coverage of the IIHF World Junior Championship....