Ontario cable company finds its VOD TV Everywhere solution by giving away free Apple TVs

FENELON FALLS, Ont. – In surprising a move that is sure to make many raise an eyebrow or two and set some industry tongues wagging, independent cable operator Cable Cable has decided the TV Everywhere video on demand option it will offer its customers is Apple TV. The company (with about 5,000 cable customers and over 6,000 broadband customers in the Kawartha Lakes region) launched a Christmas promotion this week where triple-play customers (cable, broadband and home phone) can call to receive a free Apple TV box (regular retail price: $109). The company is not walking away from its cable...