TORONTO – GameTV has launched a new consumer campaign that includes TV, outdoor and print as part of the network’s major re-launch. The consumer advertising follows a trade media campaign that launched earlier this month.
The marketing initiative includes multiple national 30 second TV spots that focus on the new brand, seven nights a week movie offerings and new series; Toronto focused out-of-home advertising with transit shelter ads, subway platform posters and a wall mural at Dundas Station; in addition to a print campaign in Toronto’s Metro and 24 commuter dailies.
The creative reflects the network’s new fun and entertaining competition positioning. Programming highlights include the legendary Family Feud, the hit home renovation reality series The Block and the steamy drama Footballers’ Wives.
“Our multi-level consumer campaign communicates the new series on our schedule and reflects GameTV’s new branding. Its fresh look and feel points viewers to a comfortable and energetic destination where they can enjoy entertaining series and their favourite hit movies,” said Gary Sappleton, Senior Director of Marketing, GameTV. “Our target remains adults 25-54 with programming that appeals to a broad range of viewers.”
GameTV launched in 2005 and is now available in 9 million households across Canada.
