TORONTO – Walmart Canada and Rogers Media today unveiled a new custom publication for the retail giant’s customers called Walmart Live Better.
The free magazine features stories on food, home, beauty and fashion trends and tips targeted to Canada’s 24-45 female demographic. The print edition of the magazine, produced by Rogers’ custom content division, has a circulation of one million and will be published six times a year. It is also available online for mobile, iPad and tablet users.
“Canadians want to be inspired by new ideas and stay on budget. With Walmart Live Better they don’t have to make a choice. Our team of experts provide great ideas on how to make dollars go farther with style,” said editor-in-chief Sandra Martin in a release.
All products featured in the magazine are available at Walmart Canada Supercentres. Readers will also be able to interact with the magazine through its website and social media properties such as Walmart’s Facebook page, the Live Better Pinterest page or Twitter via editor-in-chief Sandra Martin.
“Walmart Live Better is really about making inspiring ideas accessible, attainable and affordable to Canadians. The unique partnership brings Canadians a fresh and informative multiplatform magazine,” said publisher Christopher Loudon.
