Bell Sympatico portal to re-launch as "The Loop"

TORONTO - Beginning December 13th Bell Media’s 17-year-old Sympatico web portal will become The Loop by Sympatico and will feature more original video hosted by some newcomers and some mainstays such as Jeanne Beker and Leah Miller. For those wondering, Bell Canada’s Sympatico DSL broadband product will retain its branding. As well, the company will re-brand and re-launch the French language Sympatico site in 2013, and spin off another new web presence next year when it gathers all of the company’s automotive content under one digital roof. “All the car people have been asking for this,” added MacLeod. The Loop...