TORONTO – Rogers Media is partnering with Seneca College to create a four-month internship entitled GenNOW, giving students the unique opportunity to gain real work experience as on-air radio announcers in Canada’s most competitive radio market while also earning a course credit.
Beginning January 2013, select students enrolled in their final year of Seneca College’s Broadcasting – Radio program will each take the helm of the microphone on KiSS 92.5, hosting overnight shifts from the station’s downtown Toronto studio.
“Developing the skills of future on-air talent and giving back to the community are key priorities for us,” said Julie Adam, Vice-President of Programming, Rogers Radio. “Partnering with Seneca College to launch GenNOW is a natural fit, and exciting opportunity for us to mentor students, while challenging them with real on-air experience.”
Students enrolled in the GenNOW course will receive both an on-air announcing internship experience and a Seneca College course credit – earned entirely on-site at the KiSS 92.5 studios.
GenNOW students will be able to develop their announcing skills while receiving unequalled access to mentoring sessions from KiSS 92.5 on-air hosts, production staff, and programming executives, while participating in a series of on-air exercises to become intimately familiar with the skills it takes to succeed in an on-air radio career.
“I’ve been teaching for more than 19 years at Seneca, and Rogers Media is the first media company to make a commitment of this kind,” said Jim Carr, co-ordinator and professor for Seneca College’s Radio – Broadcasting program. “By awarding a course credit for this internship, students are given a far more challenging and rewarding experience to develop and hone their announcing skills.”
GenNOW is currently open for students to apply, with selection taking place in the coming weeks.
